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NFL Requesting Super Bowl Halftime Performers To Pay Them

Posted by Parker Hageman , 19 August 2014 · 751 views

NFL Requesting Super Bowl Halftime Performers To Pay Them Well here's something.

According to a Wall Street Journal report (note: Google the title of the article to circumvent the paywall), the National Football League is considering three acts for the 2015 Super Bowl Halftime Show: Rihanna, Katy Perry and Coldplay. However, once the act is selected, that act will be asked by the NFL to "contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig."

The reason, the NFL spokesperson provides, is that the audience of the game dwarfs all other mediums that these performers can possibly hope to find elsewhere. For instance, the article notes, the 112.2 viewers of the 2013 Super Bowl which is double the size of the audience for the Academy Awards, triple of that of the Grammy Awards and 11 times more than MTV's VMAs. The article also points out that when Beyonce took center stage two years ago, she announced her "Mrs. Carter Show" tour right after her halftime performance and wound up with the second highest-grossing world tour ever.

So there is some evidence that musicians are profiting off the backs of the NFL's crown jewel. At the same time, it is laughable that the considering the league reported $10 billion in revenue and is deemed a non-profit "trade association". Even more still is the way that the league has shaken down cities who wish to land the most popular event in the United States. Consider just the extensive list of demands the Star Tribune reported the league requested from the city of Minneapolis. Among the list of demands includes free access to "top quality" golf courses, the rights to replace all ATMs at the stadium with NFL-approved ATMs, erecting temporary cell phone towers to ensure cell phone signals remain strong at league hotels, and free advertising in local newspapers to promote the "NFL Experience" among other requests.

Given the way the league operates, asking performers to provide them with some of their future profits is not out of line. Still, the strong-arming by an organization that boasts $10 billion in revenue will never stop being galling in my opinion.

Your thoughts?

Brock Beauchamp
Aug 20 2014 07:48 AM

Unbelievable. On my bastardometer, historically the order of sports organizations went NCAA > NFL > MLB but lately, I've considered bumping the NFL to the top of the list.

    • Parker Hageman likes this
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